When Carlton & United Beverages organized a football game at 10,000 feet and 200 kph to promote Carlton Draught beer, they could not be accused of a lack of imagination. A viral video that showed a group of men skydiving while playing a game of Aussie Rules football became a hit across the world after it was posted on YouTube.
The stunt followed a TV ad called "Sky Troop" that showed an enormous beer glass falling out of a plane above a football stadium and from it scores of yellow-clad skydivers.
By continuing the theme of the TV hit with a viral ad, Carlton Draught was able to cash in on the existing popularity of the concept and strengthen the football sponsorship ties the brand has in Australia.
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