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Public TV channel Zweites Deutsches Fernehen (ZDF) wanted to communicate its strong movie programming, specifically its airing of "Batman Returns". ZDF decided to target Hamburg commuters on their way to or from work. It signed a deal with bus companies to place a sticky overlay on the windows with details about when Batman Returns would be shown on the channel. Then small Batman figurines hanging on flexible wires were attached to the outside of the buses with small suction pads. When the bus was stationary, the figurines hung down, out of sight of passengers inside the bus. As the buses built up speed, the airstream would cause Batman to rise up into the air as if flying.
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