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In order to raise the status of condoms in Italy, AIDS charity, Cesviamo, organized a flashmob at the campus of a Milan ILUM university. The premise of the 'condom mob', as it was dubbed, was to get students to gather inside an inflatable condom.
The charity generated interest in the flash mob using Facebook. It had set itself the challenge of fitting 100 people inside a giant, transparent condom erected on the university campus. When people arrived at the university they were each handed a normal-size condom and ushered inside the giant structure, to play the part of sperm.
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