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UPS isn't a brand one would immediately associate with the glitz and glamour of the fashion world. But without the world's largest package-delivery company, there would be no garments for fashionistas to ogle on the catwalks. UPS decided to make more of this link, sponsoring a design contest at the Royal College of Art that challenged up-and-coming designers to best represent the UPS brand, culture and heritage, along with the concept of "free movement."
The winning design -- a men's knee-length jacket that could be transformed into a skirt -- focused on alleviating problems faced by the urban traveler. All shortlisted designs were hosted at a dedicated site, upsalamode.com.
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