×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Fear of Flying? There's an App for That

Virgin Reassures Nervous Passengers With $4.99 Download

Published on .

For a more in-depth look at this Idea of the Week and other case studies, visit Ad Age and CMDglobal's Inspiration site.

People who are afraid of your product or service aren't usually a brand's core target, but that is not stopping Virgin from creating an app to help people overcome their fear of flying.

This is not the first time Virgin has helped consumers overcome their phobia of flying. In 1997, it offered a series of seminars, costing £199, doing just that. The app, which has evolved out of the seminar's teachings, comes in at a rather more reasonable $4.99 and is more practical, as it can be used when the owner most needs it: on the flight.

~ ~ ~
CMDglobal.com is the world's only creative-media resource. In addition to a searchable archive of the best media campaigns from across the globe, it includes articles and analysis on trends and best practices for media strategists.

In this article:
Most Popular