Customers at HSBC ATMs in Australia gained a little extra something when taking out cash recently after the bank devised a new and eye-catching way to promote its financial services.
The bank used the age-old method of receipt advertising but took it to a new level, using the slips of paper to teach people how to make origami shapes.
Step-by-step instructions appeared on the receipts, each different creative representing different services: Instructions on how to make an origami house promoted HSBC home loans; those that showed how to make a pig represented the bank's savings account; the handbag represented credit-card services; and the mouse symbolized internet banking.
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