Big In Print
How About Some Free Money?
Burger King Leaves 'Lost' Wallets on Street
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Handing out free money and branded vouchers was the latest tactic adopted by fast-food outlet Burger King as it left apparently lost wallets on streets around America.
The wallets, which appeared to have been dropped by innocent passers-by, contained ID suggesting they belonged to "The King" and carried a message that read, "The King wants you to keep this wallet and everything in it." Each of the 5,000 wallets dropped contained up to $100 in cash and a BK Crown Card preloaded with as much as $20 to be spent in-store. Word of mouth and extensive blogging on the campaign helped spread the Burger King message.
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CMDglobal.com is the world's only creative-media resource. In addition to a searchable archive of the best media campaigns from across the globe, it includes articles and analysis on trends and best practices for media strategists.
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Handing out free money and branded vouchers was the latest tactic adopted by fast-food outlet Burger King as it left apparently lost wallets on streets around America.
The wallets, which appeared to have been dropped by innocent passers-by, contained ID suggesting they belonged to "The King" and carried a message that read, "The King wants you to keep this wallet and everything in it." Each of the 5,000 wallets dropped contained up to $100 in cash and a BK Crown Card preloaded with as much as $20 to be spent in-store. Word of mouth and extensive blogging on the campaign helped spread the Burger King message.
~ ~ ~
CMDglobal.com is the world's only creative-media resource. In addition to a searchable archive of the best media campaigns from across the globe, it includes articles and analysis on trends and best practices for media strategists.
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