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How About Some Free Money?

Burger King Leaves 'Lost' Wallets on Street

Published on .

For a more in-depth look at this Idea of the Week and other case studies, visit Ad Age and CMDglobal's Inspiration site.

Burger King wallets

Handing out free money and branded vouchers was the latest tactic adopted by fast-food outlet Burger King as it left apparently lost wallets on streets around America.

The wallets, which appeared to have been dropped by innocent passers-by, contained ID suggesting they belonged to "The King" and carried a message that read, "The King wants you to keep this wallet and everything in it." Each of the 5,000 wallets dropped contained up to $100 in cash and a BK Crown Card preloaded with as much as $20 to be spent in-store. Word of mouth and extensive blogging on the campaign helped spread the Burger King message.

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CMDglobal.com is the world's only creative-media resource. In addition to a searchable archive of the best media campaigns from across the globe, it includes articles and analysis on trends and best practices for media strategists.
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