Using Humor, Surprise to Raise Awareness

In Macedonia, Eggs and Hands Do the Work

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Testicular Cancer awareness

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Testicular cancer awareness in Macedonia is very low, and charity Veritas Spirit decided to take a hands-on approach to address it. The charity created cut outs of hands complete with information about getting screened for the cancer in football stadiums, in the gym, in barber shops and in changing rooms as well as at car wash garages and snooker rooms. In Macedonian slang, testicles are also known as eggs, so Veritas Spiriti stamped the message on eggs sold at local markets. This was supported by a web site containing more details and facts about testicular cancer. Banners resembling women's breasts with a zip over them were posted, and once the banner is "unzipped" two eggs were revealed underneath with the message.

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