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Internet-based travel provider Expedia was offering consumers in Germany some great flight deals to Italy and wanted to publicize them in a subtle and low-cost way. There are few things more Italian than cappuccino, so Expedia teamed up with coffee shop Deli Star to create a quirky new advertising medium: frothy milk.
Stencils were distributed to all of the branches, and when someone ordered a cappuccino, the server would use a stencil to mark out an offer on top of the foam -- for example, "Pisa 246 euros." Underneath the coffee cup, a paper coaster provided Expedia.de's details and explained the offer.~ ~ ~
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