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Erotic shop Condomi wanted a low-cost, humorous way of reaching out to Austrians who did not know about the brand. It wanted to move away from the self-conscious, brown-paper-bag attitude toward kinky purchases and empower its customers to feel proud about shopping there.
Condomi opted for the tried-and-tested route of the retail bag. The store printed the scantily clad bottoms of men and women on its bags, with the handle cut out directly in the crotch area of the image. The overall effect when the customer carried the bag was one of sexual groping or foreplay.~ ~ ~
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