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Greek chocolate brand Lacta wanted to be seen by young people as a romantic and compelling brand in order to drive sales of its chocolate bars.
An interactive web film provided the perfect solution. Lacta created a 17-minute-long production – "Love at First Site" -- a love story that centers around the holiday romance between local boy Petros and British tourist Joanna. The online holiday romance is made up of 10 chapters, hosted at http://www.loveatfirstsite.gr/en.
The website combines the actual brand with narrative and game-play elements to develop the plot. Throughout the duration of the campaign, chocolate wrappers are printed with special codes. When users can't get the story to move on, they can click a chocolate-bar icon, type in the code from a wrapper, and unlock tips and advice to kick-start the romance again.~ ~ ~
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