For a more in-depth look at this Idea of the Week and for other examples of media, marketing and business innovations, visit Ad Age and Cream's inspiration site.
Alexander Amosu has made a name for himself by designing "the world's most expensive" line of items. He wanted to launch the "World's Most Expensive BlackBerry" at an event that would reflect the indulgent luxuriousness of the £150,000 handset, encrusted with 4,459 brilliant cut diamonds.
To create a sense of unique opulence, flower designers Blue and Blooms were bought in. This company was the first in the U.K. to use organic media in the form of flowers to promote brands. The innovative approach to printing on fresh flowers creates a creative marketing tool for companies looking to use branded flowers that turn heads and create attention.
The high-quality images are achieved using computer technology and organic-based ink that doesn't damage the petals. In this case, a gold ink was applied to red rose petals -- roses are the best flowers to use due to the large surface area of their petals -- with the Amosu logo. This is also an environmentally friendly form of promotion that gives any brand a real hand-crafted feel.
~ ~ ~
Cream indexes and analyzes the world's media, marketing and business innovations. Combining a library of more than 2,500 case studies with insight and analytical tools, the Cream Innovation Exchange provides inspiration and helps you discover what's next in the world of communications.