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Condoms are not sexy but play a crucial role in combating the rise in sexually transmitted diseases. LAFA, the department of Stockholm County Council dealing with sexual health, wanted a fun way to get young Swedes talking about, and using, condoms again.
To achieve this, it embarked on a mass condom giveaway, handing out some 100,000 free condoms in Stockholm. Each gold pack was embossed with a unique identifying number from one to 100,000. A blog was set up where recipients of the condoms could let people know how they put their condom to use, with posts ranging from funny to filthy.
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