Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Daydreaming Looking Out Your Window

In United Arab Emirates, a Campaign to Spark Vacation Lust

Published on .


For a more in-depth look at this Idea of the Week and other case studies, visit Ad Age and CMDglobal's Inspiration site.

Emirates decided that if people weren't going to on vacation, then vacation would have to come to them. A clever ambient campaign placed iconic destinations outside of office workers' windows, inspiring them to fly Emirates.

Giant canvas posters were attached to window-cleaning units. The simple message "Change your view" and the Emirates logo accompanied an enormous image of an idyllic vacation scene. The billboards were moved slowly around buildings to give every executive a taste.

~ ~ ~
CMDglobal.com is the world's only creative-media resource. In addition to a searchable archive of the best media campaigns from across the globe, it includes articles and analysis on trends and best practices for media strategists.

Most Popular
In this article: