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Canadian sports radio station AM640 wanted to promote its live commentary of ice hockey games. To show fans how exciting audio can be, it installed a poster over a urinal that provides commentary of the person doing their business.
The radio station targeted a toilet it knew would be full of ice hockey fans -- the one at Air Canada Bowl. When a fan approached, an excitable commentary lifted from an ice hockey game -- but one equally applicable to taking a pee -- began to play. Lines such as "He's approaching the bowl" played in an audio clip culminating with an ecstatic cry of satisfaction from the commentator.
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