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How do you get soccer fans to show their loyalty to their club? By tattooing the team's logo on their bodies, of course!
Brazilian club Vasco da Gama announced that it would give away a free jersey to fans who agreed to get a tattoo in a bid to break a Guinness World Record. Success required topping the current record of 801 tattoos in a 24-hour span.
The rules stated that the same person could have multiple tattoos and still add to the tally. Minors weren't allowed to be tattooed -- and, crucially, they would not allow tattoos in "intimate places."
People could track the progress on a dedicated Twitter page, with tweets about the number of tattoos and photos of the end results.
The team and the speedy tattooist beat the record, with 805 tattoos.
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