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Magic Coffee Cup Lures Shoppers to Mall

In Sri Lanka, a Clever Tie-In With Harry Potter

Published on .

For a more in-depth look at this Idea of the Week and other case studies, visit Ad Age and CMDglobal's Inspiration site.

Harry Potter Coffee Cup

A leading shopping mall in Sri Lanka teamed up with international hit franchise Harry Potter and used a little bit of magic to help promote its services.

Using ground-breaking technology, the mall planted a coffee cup on a table in one of its coffee shops and placed a mock copy of the soon-to-be released "Harry Potter and the Deathly Hallows" next to it.

Eagle-eyed shoppers soon noticed that the spoon in the cup was stirring the coffee on its own, as if by magic. The stunt quickly drew a crowd, and a video clip of the activity became an internet hit, ensuring the mall grabbed the attention of Sri Lanka's shoppers.

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