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With fuel prices at an all-time high and an emerging financial crisis, Suzuki wanted to get people to understand how much money they could save on fuel if they replaced their old car with a more fuel-efficient Suzuki. To demonstrate how cheap it is to drive one of its cars, Suzuki transformed a regular fuel station into a branded Suzuki gas station, where fuel was sold at a 30% discount, which is how much longer these Suzuki models drive per liter compared with the average car in Denmark. Suzuki's market share increased by 27% between August and the end of September 2008.
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