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Sports channel Extreme is famous for its coverage of a wide range of sports, including snowboarding, surfing and skateboarding. So when the U.K. experienced the largest snowfall in 18 years, it saw an opportunity to make its mark, using a laser-cut stamp of its logo. A team of taggers spread through London, leaving stamped imprints of the Extreme logo on suitably snowy surfaces, including parked cars, mailboxes, walls and streets. More than 2,000 stamps were placed in about 350 locations throughout the city, ensuring that the channel had a prominent presence in the snow.
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