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No Business Like Snow Business

In U.K., TV Network Stamps Logo All Over Town

Published on .

Extreme snow logo stamp

For a more in-depth look at this Idea of the Week and other case studies, visit Ad Age and CMDglobal's Inspiration site.

Sports channel Extreme is famous for its coverage of a wide range of sports, including snowboarding, surfing and skateboarding. So when the U.K. experienced the largest snowfall in 18 years, it saw an opportunity to make its mark, using a laser-cut stamp of its logo. A team of taggers spread through London, leaving stamped imprints of the Extreme logo on suitably snowy surfaces, including parked cars, mailboxes, walls and streets. More than 2,000 stamps were placed in about 350 locations throughout the city, ensuring that the channel had a prominent presence in the snow.

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CMDglobal.com is the world's only creative-media resource. In addition to a searchable archive of the best media campaigns from across the globe, it includes articles and analysis on trends and best practices for media strategists.

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