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Big Newspapers OK With Circ Declines

What You Should Have Read, Oct. 2, 2007

Published on .

Why Big Newspapers Applaud Some Declines in Circulation
The New York Times reports on an issue near and dear to its executives: declining newspaper circulation. As the newspaper industry bemoans falling circulation, major papers around the country have a surprising attitude toward a lot of potential readers: Don't bother. The big American newspapers sell about 10% fewer copies than they did in 2000, and while the migration of readers to the web is usually blamed for that decline, much of it has been intentional.
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