CBS Agrees to Discuss Ad Integration Costs With Task Force

What You Should Have Read, May 23, 2008

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CBS Agrees to Discuss Ad Integration Costs With Task Force

TV Week reports that of the Big Three networks, only CBS has accepted an offer to speak with a task force formed to address the $125 million in integration fees paid by advertisers. ABC declined to address the task force, formed by the American Association of Advertising Agencies and the Association of National Advertisers. However, the network said it would be willing to discuss the issues with individual advertisers and their agencies, according to Bill Duggan, exec VP of the ANA, in a blog post. NBC also declined, saying it preferred to have those conversations with clients rather than through a third party. The meeting with CBS is being scheduled, Mr. Duggan said.
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