CBS Pumps Up to Create a Destination

What You Should Have Read, Jan. 12, 2009

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CBS Pumps Up to Create a Destination

New York Times reports on CBS's plans for, one of the domain names it now owns thanks to its deal to acquire CNET last year. Today, the company is expected to announce distribution deals with PBS, Sony, MGM and Endemol that will expand its free advertising-supported online library in an effort to take on Hulu. In the land grab for the online TV audience, CBS hopes to define itself by adding a community layer to the videos and by encouraging user interaction.
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