CNBC's Weapon Against Fox: Donny Deutsch

What You Should Have Read, Oct. 3, 2007

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Can Former Adman Donny Deutsch Help CNBC Hold Off Fox?
The New York Observer looks at one of the weapons CNBC is about to deploy in its battle with the soon-to-launch Fox Business Network: adman turned TV talk show host Donny Deutsch. As it happens, Deutsch lives in the same building, Trump Park Avenue, as Murdoch, and occasionally runs into his upstairs neighbor at the gym -- but he's hardly the only person at CNBC who has the News Corp. chief looming over his head. Murdoch hasn't been shy about spelling out how he intends to take on CNBC, telling an investors conference recently, "CNBC is a financial channel for Wall Street; we're for Main Street." In response, Deutsch is playing a growing role in CNBC's plan to get a little more Main Street.
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