CW Ad Chief May Leave Network

What You Should Have Read, July 22, 2008

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CW Ad Chief May Leave Network

The Wall Street Journal reports that CW Network's ad sales chief Bill Morningstar is in talks to join Major League Baseball's startup cable network. The CW has suffered from low ratings on some of its more popular shows like 'Gossip Girl' as it has tried to establish itself as the TV network for younger viewers. Those viewers, however, are more likely to seek alternative means to watching their favorite shows. The CW even went so far as to stop streaming some of its shows online earlier this year in an effort to get viewers to watch on TV.
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