CW nixes upfront for cocktail party

What You Should Have Read, April 11, 2008

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CW nixes upfront for cocktail party

Variety reports on The CW's decision to ditch its traditional upfront presentation for a cocktail party. The CW had been planning to hold its normal advertiser powwow May 15 at the Theater at Madison Square Garden, the same Thursday that Fox presents to advertisers. Instead, it has opted for a more casual party and presentation the night of May 13. Event will move uptown to a tent just outside of Lincoln Center. Party will start at 5:30, and the presentation will begin at 6:30 p.m. CW is timing its event to be adjacent to ABC's upfront, which is still set for the afternoon of May 13.
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