Forget the New York Times: Google Should Buy The AP

What You Should Have Read, June 19, 2008

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Forget the New York Times: Google Should Buy The AP

Wired's Betsy Schiffman notes that if The Associated Press' business model isn't broken now, it could be soon. The non-profit group -- a co-op news organization owned by 1,500 daily newspapers nationwide -- makes much of its money charging newspapers and broadcasters fees for the right to use AP content. Close to 45% of AP's sales come from U.S. broadcasters and newspapers -- two industries in turmoil. Meanwhile, AOL, Microsoft, Yahoo and Google all generate a tremendous amount of traffic from AP stories, and web traffic equals ad revenue. Her crazy suggestion: Why doesn't AP give up the non-profit status, buy out members' interest, and sell itself to a new co-op of internet companies, such as AOL, Yahoo, Google and Microsoft?
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