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Google CEO: 'Moral Imperative' To Help Newspapers

What You Should Have Read, June 12, 2008

Published on .

Google CEO: 'Moral Imperative' To Help Newspapers

The AP (via The Huffington Post) tells us Google CEO Eric Schmidt said Wednesday that the Internet search leader hopes its recently acquired advertising service DoubleClick will aid newspapers as they struggle to corral more online revenue. "It's a huge moral imperative to help here," Schmidt said during a question-and-answer session at an event hosted in San Francisco by Syracuse University's Newhouse School of Public Communications. DoubleClick's system for serving up online display ads could generate "significant" revenue online for newspapers, but he acknowledged the boost probably won't be enough to restore the hefty profit margins that newspaper publishers historically have enjoyed from print advertising.
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