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Irwin Gotlieb: 'The $59 Billion Man'

What You Should Have Read, Feb. 6, 2008

Published on .

Walk softly and carry a big checkbook
Fortune spends some time with Group M's CEO Irwin Gotlieb and concludes that this "bookish media buyer is king. ... We might just as well call him the $59 billion man." Last year, Gotlieb directed more than 16% of the world's $364 billion in global ad expenditures. He not only understands media better than most; he has the power to sway the industry to his vision. And lately that vision entails old media taking lessons from the web. In this profile of WPP Group's go-to media man, read how Group M is using online data to inform offline media buys.
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