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Low Ratings End Show and a Product Placement

What You Should Have Read, November 14, 2008

Published on .

Low Ratings End Show and a Product Placement

The New York Times notes that even in a fictional world, it seems, General Motors cannot catch a break. The struggling car company's splashy deal to integrate two vehicles into the NBC drama "My Own Worst Enemy" hit a snag Thursday when the network confirmed that it was canceling the series after only four episodes had been shown. The demise of "My Own Worst Enemy" highlights the risks of the advertiser partnerships that NBC and other broadcasters are turning to.
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