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Mandel Disconnects From Nielsen, Research Integration Unit Disbanded

What You Should Have Read, Feb. 11, 2009

Published on .

Mandel Disconnects From Nielsen, Research Integration Unit Disbanded

Mediapost reports that Jon Mandel, one of the best known media executives on Madison Avenue before taking a top post at Nielsen Co. two years ago, is out as president of NielsenConnect, the unit charged with creating new products based on the integration of Nielsen's array of media and marketing research products and services. "When I joined, I promised them I'd give them two years and develop new products and services. Many of those products have matured and they've moved into ongoing businesses, and I felt it was time for me to move on, and get back into marketing. And I don't want to say anything negative about the Nielsen Company, but I never understood the humor in 'Dilbert' cartoons before, and now I think they're the funniest things I've ever seen." A Nielsen spokesman confirmed that NielsenConnect has fulfilled its role, and is being phased out as the businesses it "jump-started" have become integrated into other parts of the Nielsen organization, and as the principles of integration developed via NielsenConnect have become infused throughout Nielsen's organization.

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