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The New Media Landscape

What You Should Have Read, Dec. 4, 2008

Published on .

The New Media Landscape

Gawker Media owner Nick Denton, on his blog NickDenton.com, takes a crack at a definitive ranking of media properties on the web. Nielsen's own news and information rankings include miscellaneous weather and directory sites. Neither includes entertainment sites such as People.com. So he's taken the media research outfit's latest audience numbers for the top 50 online properties -- whether they're brands that began in print (gray), on TV or radio (dark gray) or are native to the internet (red). It's as good a guide as we have to the new media landscape. Extremely illuminating, in that traditional media brands don't fare as poorly as you would think.

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