NBC Loves Wimbledon Ratings: Men's final scores best in eight years

What You Should Have Read, July 8, 2008

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NBC Loves Wimbledon Ratings: Men's final scores best overnights in eight years

Hollywood Reporter notes the stellar ratings for what was called the best match ever in men's tennis. Even though it was delayed slightly by the rain, the audience came back to watch what NBC Sports President Ken Schanzer said " was almost like a three-act play. The first act was Nadal. The second act was Federer. The third act was the denounement, the resolution. The drama just kept building." According to Neilsen Media Research's stats, Breakfast at Wimbledon on Sunday averaged a 4.6 overnight household rating/12 share between 9 am and 4.45 pm ET, up 44% from last year's Federer/Nadal match.
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