NBC Nixes 'Shared' Super Bowl Ad

What You Should Have Read, Dec. 23, 2008

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NBC Nixes 'Shared' Super Bowl Ad

Adweek reports that NBC said today it would not allow a spot in the upcoming Super Bowl with multiple advertisers. Yesterday, Los Angeles-based ad shop Cesario Migliozzi said it was discussing a plan with the network in which the agency would pool eight advertisers to jointly buy at least one of the remaining Super Bowl spots. But today Seth Winter, senior VP-sports and Olympics sales for the network, said the co-op spot would not be allowed. "We've not given them permission and there is no way we are going to," Mr. Winter said.

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