What You Should Have Read, March 31, 2008
Variety reports that NBC programming chief Ben Silverman will unveil his first schedule since taking over the network in June this week. Many of the series in contention for the Peacock lineup boast a fantasy or action element, including one show just added to NBC's 2008-09 roster: "Knight Rider." But insiders say what will be revealed this week will be written in pencil. Execs have made it clear they'll reserve the right to make changes in order to react to competitors' moves or if promising scripts or pilots take a wrong creative turn. "We're selling advertisers platforms as opposed to specific shows," said Silverman's partner, NBC Entertainment co-chairman Marc Graboff, noting that nets frequently say one thing in May but then make major changes over the summer. What's important is not that, say, "Knight Rider" airs Fridays at 9 but that the Peacock delivers some sort of action-drama in that timeslot. "Advertisers don't care as much about a specific show as opposed to 'Am I getting the kinds of eyeballs I paid for?' " Graboff added.