The New York Times reports on NBC Universal's plan to start a 24-hour local cable news channel similar to New York 1. It will de-emphasize the identity of NBC's flagship station, WNBC, Channel 4, rechristening it a "content center" and making it one part of a larger media presence. Starting in November, the new channel and locally oriented web site, renamed NBC New York, will feed into video displayed in places like gas pumps and taxi back seats. If the plan is deemed a success, NBC will begin to take the same steps with the other stations in cities like Los Angeles, Chicago and Philadelphia. The reshaping is tied to the coming expansion in digital capacity for local broadcasters, which will enable stations to add numerous channels to their broadcast spectrum.