NBC to Revive a Mainstay of Early TV

What You Should Have Read, April 2, 2008

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NBC to Revive a Mainstay of Early TV

The New York Times, on the day NBC is set to unveil its 52-week schedule of prime-time programming, looks at a new deal the network has with the Liberty Mutual Group insurance company that is centered on a pair of two-hour TV movies to be broadcast under the banner of the company — "Liberty Mutual Presents". The movie plots are intended to complement a campaign for Liberty Mutual that was introduced in 2006 by Hill, Holliday, Connors, Cosmopulos in Boston, which carries the theme, "Responsibility. What's your policy?" The scripts, which Liberty Mutual will help develop, will discuss subjects like taking responsibility for one's actions and deciding how to do the right thing.
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