NBC Super Bowl Ads to Cost $3 Million

What You Should Have Read, May 6, 2008

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NBC Super Bowl Ads to Cost $3 Million

The Wall Street Journal reports that the Super Bowl, which has always been a tough ticket, will cost advertisers $3 million just to get into the game -- for 30 seconds. NBC Universal plans to announce next week that $3 million will be the entry price for a commercial at the 2009 Super Bowl. While individual slots have sold at that level before, it's never been the starting point for negotiations for the dozens of 30-second ads sold for the game. It represents a price increase of more than 10%, roughly double the usual annual rise.
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