Netflix to Sell a Device for Instantly Watching Movies on TV Sets

What You Should Have Read, May 20, 2008

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Netflix to Sell a Device for Instantly Watching Movies on TV Sets

The New York Times reports that Netflix, is now offering its 8.2 million subscribers an option to watch movies easily on their TVs without involving the post office. Working with Roku, a small Silicon Valley company, Netflix will begin marketing a $99 device that will allow customers to play thousands of movies and shows on their TVs instantly, for no charge beyond their normal subscription fee. The biggest drawback to the Roku device is the selection available. Right now, Netflix offers instant Internet viewing of 10,000 movies and television episodes, compared with its inventory of 100,000 DVD titles. Because of the way Hollywood sells rights to its products, most of the Internet titles are more than five years old, although there are some newer independent films and TV shows.
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