Nielsen: Local Markets to Get Live-Plus-Three-Day Ratings

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Nielsen: Local Markets to Get Live-Plus-Three-Day Ratings

What You Should Have Read, March 28, 2008

Mediaweek reports that beginning with the May survey period, Nielsen will provide live-plus-three-day ratings in local people meter and metered markets. Up until now, Nielsen had provided live- and live-plus-seven-day data streams. Unlike the network TV ratings streams, which are based on commercial-minute ratings, the local TV ratings will be based on program averages. Whether or not live-plus-three-day ratings will become the standard remains to be seen. Time sensitive advertisers, such as retailers, prefer to make decisions based on live ratings.
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