Online viewing won't kill TV - CBS

What You Should Have Read, July 22, 2008

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Online viewing won't kill TV - CBS

Reuters media reporter Kenneth Li posts about the study commissioned by CBS commissioned that found watching full-length shows online won't destroy TV viewership, and it will attract a younger audience. The study of 50,000 people, commissioned by the network and conducted by Magid Media Labs, polled viewers who have watched full episodes of CBS shows across the company's partners in the CBS Audience Network. With a media age of 38, 35% of respondents said they are now more likely to watch CBS on TV after finding shows online; 46% say they only or mostly watch online. As for the ads, half said they recalled the brands of the ads they viewed during an online show, and 18% said it played a role in their decision to purchase.
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