PBS Goes Commercial on Hulu

What You Should Have Read, June 11, 2008

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PBS Goes Commercial on Hulu

The New York Times Bits blogger Saul Hansell notes that in the world of broadcasting, PBS shuns commercials. On the web, things are different. The publicly supported, not-for-profit TV network just announced a deal for several programs to be streamed on the Hulu, including "Nova," "Wired Science," "Carrier" and "Scientific American Frontiers." Hulu will place a 30-second advertisement before each program, splitting the revenue with PBS. Andrew Russell, the senior VP who runs PBS Ventures, the network's money-making arm, said the company is trying to balance its need for revenue with its noncommercial heritage.
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