Politics Benefits CNN

What You Should Have Read, April 1, 2008

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Politics Benefits CNN

The New York Times notes that the political season continues to be very good to CNN, which will officially announce on Tuesday that for the first time since 2001, it managed to beat the Fox News Channel in prime time for one quarter of the year in the category of news viewers most desirable to advertisers, according to Nielsen. Thanks to its debate coverage and heavy focus on the presidential primaries, CNN's ratings in prime time for viewers 25 to 54 were up 90%, to an average of 453,000 for the first quarter of 2008. Fox had 438,000 viewers, up 12% from last year. MSNBC also had a strong quarter in prime time, growing 68 percent to 329,000 viewers.
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