Prominent Magazines Lose Weight, Shedding Nearly Half Their Ads

What You Should Have Read, Jan. 4, 2009

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Prominent Magazines Lose Weight, Shedding Nearly Half Their Ads

What You Should Have Read, Jan. 4, 2009

The New York Times does a deep dive into ad page counts at Conde Nast and finds January is not the company's best month. January issues tend to be thin even in good years, and most magazines posted a decline in ad pages. But the average decline across all monthly magazines was only 17%, and most Conde Nast magazines fared much worse, according to analysis of Media Industry Newsletter data. Of the 10 monthlies with the worst declines in January, four were Conde Nast magazines: Wired, Architectural Digest, Vogue and Lucky. It was the only publisher with more than one title in the top 10.

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