The New York Post's Peter Lauria lays out a case for why NBC Universal boss Jeff Zucker is expected to be the popular guy at the Allen & Co. media conference, which officially kicks off today. Expect Zucker to be as sought after as Yahoo! CEO Jerry Yang is on the dealmaking front, mainly because many of the entertainment and banking titans attending the confab plan on bending his ear about a merger or other combination with NBC or about off-loading some assets to the network. Time Warner, Liberty Media, Hearst and Disney all have reasons to bend his ear, as do the bankers looking to position themselves for a piece of the action should NBC be forced into an initial public offering. French conglomerate Vivendi owns a stake in NBC, and can begin exercising its $4 billion transferable put right in November and force GE to either buy Vivendi's stake or float it to the public.