Publisher Tested the Waters Online, Then Dove In

What You Should Have Read, May 5, 2008

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Publisher Tested the Waters Online, Then Dove In

The New York Times checks in with International Data Group, a niche publisher that's been working out the answers to some big mainstream questions. The biggest one: Can print media survive the transition to the Internet? The journey beyond print is uncertain and perilous, but the experience of I.D.G., the world's largest publisher of technology newspapers and magazines, suggests that it can be done. A privately held company, whose magazines include Computerworld, InfoWorld, PC World, Macworld and CIO, it appears to have made a profitable migration to the Internet, with revenue from online ads now surpassing print revenue.
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