What You Should Have Read, May 31, 2007

Oxygen Breathes New Life in eBay Ad Auction

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EBay Ad-Sales Plan Gets Breath of Air From Oxygen
The Wall Street Journal reports that the consortium of marketers, including Microsoft, Home Depot and Hewlett Packard, that are backing a new online exchange for buying TV ad time are moving ahead now that Oxygen network has agreed to participate. The Online Media Exchange system, created last fall by eBay, has had difficulty finding networks willing to commit ad time to the auction because of a belief that the auction will turn spots into commodities.
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