What You Should Have Read, Aug. 8, 2007

What You Should Have Read, Aug. 8, 2007

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YouTube Magic: Now You See It, Now You Don't --- Hired Eyes Make Sure That Copyrighted Videos Are Yanked From the Web
The Wall Street Journal spent some time with the people who are paid to watch YouTube videos. Workers employed by BayTSP are key players in the legal battle over internet copyrights between Viacom and Google, which now owns YouTube. BayTSP says it bills clients like Viacom as much as $500,000 a month to track down illegal copies of software, music and video clips. Every month it sends out more than a million take-down notices.

Nielsen Research Proves Less Than Engaging, Only a Third of Viewers Recall TV Spots
MediaPost's Joe Mandese reports on the latest Nielsen finding that of the nearly 1,000 consumers Nielsen has interviewed to date, only a third could recall any TV commercials they had seen. And it's not just advertising that TV viewers apparently have trouble remembering. Amazingly, 21% of TV viewers could not correctly recall at least one TV program they had viewed. Among those who said they could recall a spot, the average commercial "recaller" claimed to remember 2.21 commercials.
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