What You Should Have Read, August 10, 2007

What You Should Have Read, August 10, 2007

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Oxygen channel in sale talks with NBC Universal
Reuters/Hollywood Reporter reports that NBC Universal might be about to breathe some fresh air into Oxygen, the women's cable channel that has struggled to achieve breakout success since it launched in 2000. NBC Universal has been mulling a deal since talks quietly began in June, and the consensus among several analysts reached for comment was that it could fetch as much as $1.5 billion. Oxygen's owners include Oprah Winfrey, Microsoft co-founder Paul Allen and Oxygen founder and CEO Geraldine Laybourne.

TNT's 'Truth' to merge ads, content; show to use 'commercials-within-the-show'
Variety reports on a new project, "Truth in Advertising," that's being set up at TNT to rival AMC's "Mad Men" in portraying the ad world. The show plans to include ad reels for real products, with TNT possibly collecting revenue from the featured products. The "commercials-within-the-show" would be actual ad spots that connect to the series' narrative but hawk real products and are paid for by advertisers.
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