What You Should Have Read, July 20, 2007

What You Should Have Read, July 20, 2007

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News Corp.'s Trouble in Aisle Three
Fortune reports that Rupert Murdoch's subsidiary News America Marketing, whose business is newspaper coupon inserts and in-store supermarket ads, is facing a series of lawsuits alleging it used anticompetitive behavior to try to drive its rivals, such as Valassis and Floorgraphics, out of the market. Now a former employee has come forward claiming the company tried to pay him off to keep quiet.

Magazine's Shelf Life Has No Boundaries
The Sacramento Bee's Carlos Alcala explores why people seem to hoard their National Geographic magazines for years, for decades. Some seem to think it's because the issues, with their beautiful photos and superior printing, are too nice to toss or even recycle. Others credit photos of naked women. Still others worry that one possible consequence of the baby-boomer bulge will be what to do with all those yellow-bound magazines once those boomers grow old and give up their houses for retirement places.
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