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Shop the Gap From In Style's Website

What You Should Have Read, Nov. 1, 2007

Published on .

Shopping for Traffic
WWD reports on In Style's plans to embrace e-commerce. In Style Shopping will allow consumers to shop nearly 100 retailers such as Neiman Marcus, Bloomingdale's and the Gap, directly from the Time Inc. website. The site will be powered by ShopStyle, a search engine for shopping launched in February where consumers can browse by product or retailer. American Express will sponsor the new offering throughout the holiday season.
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